NASCAR on cooperation and competition
February 2004
Moving very fast. Constantly analyzing the best strategy to win. Knowing that one critical mistake can cause a crisis.
Sounds like a lot of CEOs we know. It’s also what happens on Sundays at NASCAR superspeedway races, like Daytona and Talladega. Believe it or not, this uniquely American sport can teach us a lot about cooperation and competition in business.
Put simply, winning a superspeedway race requires a driver to reach the finish line first. Getting to the front of the pack and having an opportunity to win requires competing drivers to form a partnership known as a “draft.” A draft is two or more cars that create a close, single file line, which maximizes their collective aerodynamics and speed.
Throughout the 200-mile race, drivers must make numerous decisions about drafting partners, when to abandon a slower partner in favor of a faster one, and track position. It is nearly impossible to win at a NASCAR superspeedway without cooperating with at least one opponent during the course of the race. The ultimate choice comes in the final laps when drivers in the lead pack must decide when to abandon their partnership and race the other leaders for the checkered flag.
David Ronfeldt, a senior social scientist with RAND, contends that the “draft line” theory has many implications for career advancement, diplomatic alliances, and the evolution of the Internet. Read more of his work