http://www.atkinsonadvisor.com Just another WordPress weblog Tue, 11 Oct 2011 20:45:36 +0000 http://backend.userland.com/rss092 en Social media demands personality. Yet most companies and brands are uncomfortable with personality. Marketing consultants – like yours truly – have been encouraging them for years to temper personality in favor of staying on message. If your brand is in social media, you may want to rethink that balance. Lisa Barone at ... http://www.atkinsonadvisor.com/top-of-mind/social-media-suicide/ Understanding and job alignment are two keys to high performance. Executives often face a difficult challenge of explaining their company’s business in a simple format. The Business Model Canvas helps solve this problem. In a single page, the canvas captures: Key partners Key activities Key resources Value proposition Customer relationships Channels Customer segments Cost structure Revenue streams Originally designed for business ... http://www.atkinsonadvisor.com/idea-of-that-thing/business-model-canvas/ Everyone who ever worked for a very talented CEO got the POIE lecture numerous times. He made people step back before they came up with an idea and pulled the trigger on it. P -- Plan O -- Organize I -- Implement E -- Evaluate Who among our readers can identify this CEO? Related posts:3×3 for ... http://www.atkinsonadvisor.com/next-time-try-this/poie/ Why don’t people buy more Dell MP3 players? After all, the company builds great computers. Why do we never talk about Samuel Pierpont Langley when we discuss the pursuit of manned flight? After all, his effort at the turn of the century was funded by the War Department and the Smithsonian ... http://www.atkinsonadvisor.com/for-the-ceo/how-great-leaders-inspire-action/ www.raventools.com Nashville-based Raven Tools helps companies better manage and report about their online marketing campaigns. The software brings together more than 15 different forms of data, such as search engine optimization, pay-per-click advertising, social media, website analytics, and email campaigns. Users can add events, such as product launches, to see how ... http://www.atkinsonadvisor.com/hits-bytes/raven-tools/ Convert!: Designing Web Sites to Increase Traffic and Conversion By Ben Hunt Every business has a website. The question is whether every website is really a factor in the business. Ben Hunt’s Convert! is an excellent primer in turning any company website into a tool for attracting and converting users. The book does a ... http://www.atkinsonadvisor.com/what-were-reading/convert-designing-web-sites-to-increase-traffic-and-conversion/