http://www.atkinsonadvisor.com Just another WordPress weblog Wed, 11 Aug 2010 14:09:15 +0000 http://backend.userland.com/rss092 en New ideas are the lifeblood of any organization. Without them, companies perish. No organization can have too many ideas. The issue is how many ideas you take on at one time. A rocket uses 85 percent of its energy to break the gravitational pull of the Earth’s orbit. If you divided the ... http://www.atkinsonadvisor.com/top-of-mind/energy-required-to-launch-an-idea/ All buying decisions are selfish. They just are. Consumers buy the product that makes them feel better about themselves. This applies to personal decisions – “I look good in this suit.” – and business products – “The boss is going to notice my good work.” Or it could be, “I’m not ... http://www.atkinsonadvisor.com/idea-of-that-thing/connect-with-more-buyers-faster/ Next time you're frustrated by someone who keeps changing the rules in the middle of the game, try using "I'm confused" to have a conversation about expectations. Here's an example: "I'm confused, Sam. Last time we talked, we agreed the proposal was due on Friday. Now you're saying it's due ... http://www.atkinsonadvisor.com/next-time-try-this/im-confused/ The latest Corporate Reputation Rankings index isn’t good news for Corporate America. Negativity abounds in the public mindset when it comes to large corporations, according to the findings from Vision Critical and its public affairs arm, Angus Reid Public Opinion. Consumer goods companies, like Johnson & Johnson (No. 1) and Kraft Foods ... http://www.atkinsonadvisor.com/for-the-ceo/corporate-reputations-take-a-hit/ We’ve said it before – we love information presented in unique ways. Nathan Yau collects compelling charts, tables, and other ways of visualizing data from across the web at FlowingData. The infographics range from the serious (a pie chart of Iraq rebuilding funds that are accounted for vs. unaccounted) to ... http://www.atkinsonadvisor.com/uncategorized/flowingdata/ Creating Competitive Advantage by Jaynie L. Smith Smith’s thesis is just as relevant today as when Creating Competitive Advantage was published in 2006. In fact, it may be even more critical in today’s increasingly competitive environment. One of Smith’s most important points is that companies often confuse strengths for competitive advantages. They focus on ... http://www.atkinsonadvisor.com/what-were-reading/creating-competitive-advantage-2/