How great leaders inspire action
Why don’t people buy more Dell MP3 players? After all, the company builds great computers.
Why do we never talk about Samuel Pierpont Langley when we discuss the pursuit of manned flight? After all, his effort at the turn of the century was funded by the War Department and the Smithsonian museum.
In a 19-minute TED talk, Simon Sinek explains why Apple inspires fanatical consumers and how the Wright brothers, neither of whom had a college education, inspired their team to engineer the first manned flight.
Sinek’s solution focuses on why a company is in business rather what it builds or how it is different from the competition.
He has also written a book about the same subject.
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