Maximize your CEO’s homepage visibility
Customers are more likely to do business with a company if they buy into the CEO’s vision. The same holds true for investors. Why then, do so few companies take advantage of what is perhaps the best way to showcase their CEOs?
A 2002 survey by Burson-Marsteller found that only 12 percent of organizations dedicate a section of their website to the top executive. Of those companies, most hide their CEO’s profile somewhere in an “About Us” or “Our Management Team” section.
Here are some thoughts to give the CEO a more commanding web presence:
- Put a link to information about the CEO on the front page of the website rather than leading visitors through an electronic trail. Include a link to his/her e-mail address.
- Provide streaming video and/or audio of speeches and interviews the CEO has given.
- Give the company a face by allowing visitors a peek into his/her personal life. Michael Dell details what models of computer he uses at home and on the road. In addition to a catalog of speeches and the usual background information, Intel’s site includes a section on CEO Dr. Craig Barrett’s commitment to education.
- Maintain a frequently updated question and answer forum.
- Showcase the CEO on the job recruitment page.
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