“So, tell me about your company”
Interviews are part of every CEO’s job. Reporters often ask a question along the lines of, “So, tell me more about your company.”
Here’s a go-to answer CEOs can use every time.
“[Company name] has been in business since [insert date]. We help clients solve the following problems: [list three problems]. Do you mind if I tell you a quick client story?”
The reporter will inevitably say, “Sure.”
The CEO then tells the client story that illustrates at least one of the problems the company solves.
This introduction gives the reporter three key elements he or she needs to write a good story:
- An opening. The client story will likely be the introduction – also known as the lede – to the story. It helps to engage readers and makes them want to know more about the story of the company.
- The problems the company solves become the body of the story – here are two or three ways that clients benefit from using the company. The reporter will likely ask for elaboration on each of the problems and how your solution works.
- The company history provides the perspective. If the company has been in business for a long time, the CEO has a platform to talk about the changes the company has made to adapt to the market. If the business is just starting, it’s the perfect opportunity to talk about the reasons for launching the business and the market potential.
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