atkinson advisor

http://www.forrester.com/Groundswell/profile_tool.html

It’s essential to understand your target audience when developing a social media campaign. Where are they online? How active are they? Forrester’s Consumer Profile Tool is a good place to start.

Forrester’s Social Technographics® classifies consumers into six overlapping levels of participation: creators, critics, collectors, joiners, spectators, and inactives. The Consumer Profile Tool allows you to analyze your intended audience by age range, country, and gender to see what percentages our your target demographic is in each group. The site also offers an explanation for each of the groups.

Related posts:

1. Social networking: Business tool or time waster?
2. econdata.net
3. Authenticity and transparency
4. Social media stats for 2011
5. Dipping a toe in the social media pool

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