atkinson advisor

Understanding and job alignment are two keys to high performance. Executives often face a difficult challenge of explaining their company’s business in a simple format.

The Business Model Canvas helps solve this problem. In a single page, the canvas captures:

1. Key partners
2. Key activities
3. Key resources
4. Value proposition
5. Customer relationships
6. Channels
7. Customer segments
8. Cost structure
9. Revenue streams

Originally designed for business brainstorming, we see useful applications for explaining the big picture to employees and engaging them in the process of improving all business functions. It’s a document that executives can use for presentations, leave with employees after meetings, and post in public spaces around the company.

As a bonus, it’s a useful strategic planning document for the executives to use in retreats and other strategy sessions.

Related posts:

1. Read backward for better editing
2. It’s my business
3. Power of great questions
4. Social networking: Business tool or time waster?
5. Connect with More Buyers Faster

This entry was posted on Wednesday, October 5th, 2011 at 3:55 pm and is filed under Idea Of That Thing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.