Impact of Generations PC and Netscape
Forbes Insights, in association with Google, surveyed more than 350 executives at U.S. companies with annual sales exceeding $1 billion about their use of the Internet.
The survey categorizes Generation PC as executives under 50 and Generation Netscape as those under 40.
The findings demonstrate clearly that top executives are actively using the Internet on their own to find information online. The primary findings from the survey are:
- A generational shift is occurring in the C-suite that is transforming how they use the Internet.
- The Internet is the C-suite’s top information resource.
- Members of the C-suite search for information themselves.
- When they go to locate information, the C-suite first turns to mainstream search engines.
- Video and online networks are emerging as C-suite tools.
- Executives in IT are the most prevalent users of the Internet for information gathering.
- Executives under 40 (Generation Netscape) are the most willing to engage with emerging Internet technologies, such as social media.
Download The Rise of the Digital C-Suite: How Executives Locate and Filter Business Information (PDF / registration required).
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