Content mix for blogging
The fear of content – more precisely the fear of a lack of content – stifles most blogs before they launch or grounds them soon after.
Sonia Simone is an expert blogger who writes for copyblogger.com and her personal blog. Here is a content mix that she suggests in her Internet Marketing for Smart People series.
- Tips: 50 – 60%
- Weighty, cerebral content: 10 -15%
- Entertainment/personality: 10 -15%
- References to other blogger’s content: 5 -15%
- Selling what you do: 5%
Simone’s recommendations are an excellent starting point and help to demystify blog content. Not everything has to be weighty and groundbreaking. In fact, tips are the most useful.
It’s a good practice to share content from other bloggers. It generates link traffic and positions you as a resource for readers.
Personality is important but must be balanced. Readers want to understand the people with whom they are doing business. Personality creates that connection.
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