Let cars drive your next SWOT
The SWOT analysis (strengths, weaknesses, opportunities, and threats) is a common planning tool. If you need some variety and creativity in your SWOT exercise, try using automobile analogies to engage people more in the discussion.
At the start of the SWOT analysis, ask everyone to say what kind of automobile your organization most resembles. As the group works through each of the four elements, participants can use analogies of their chosen automobile to describe the organization. For example, one person might choose Volvo and say that a strength of your organization is the feeling of safety that customers have.
This tip works because it provides planning participants immediate context and the opportunity to visualize an idea that someone is trying to express.
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