The Stockdale Paradox
Next time you have to communicate difficult news, try using the “Stockdale Paradox” as a model. The term is named for Vice Admiral James Stockdale, who spent seven years as a prisoner of war during the Vietnam War. Stockdale said of that time, “You must never confuse faith that you will prevail in the end — which you can never afford to lose — with the discipline to confront the most brutal facts of your current reality, whatever they might be.” James Collins coined the term “Stockdale Paradox” to illustrate a primary leadership lesson in his book Good To Great.
Read more about James Stockdale at Wikipedia.
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