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June 2011
www.contentmarketinginstitute.com
Content marketing is a hot topic in marketing circles, especially with B2B companies. The Content Marketing Institute is the best destination online for information, insights, reports, and resources about content marketing. We read the CMI blog at least once a week and use the website to find great case studies.
April 2011
April 2010
Brian Clark and Sonia Simone write for a successful blog called Copyblogger, which focuses on writing for sales and marketing. They give away valuable writing advice and insights every day.
Yet when you contact them, they say they are not taking on any new projects right now.
How can a company give away its expertise yet be so busy it cannot accept new clients?
It’s because Brian and Simone have established themselves as authorities. Marketing has entered a new era where authority matters and is accessible to any individual or organization.
Check out our conversation about authority on the new Atkinson Public Relations Web site.
February 2010
The fear of content – more precisely the fear of a lack of content – stifles most blogs before they launch or grounds them soon after.
Sonia Simone is an expert blogger who writes for copyblogger.com and her personal blog. Here is a content mix that she suggests in her Internet Marketing for Smart People series.
Simone’s recommendations are an excellent starting point and help to demystify blog content. Not everything has to be weighty and groundbreaking. In fact, tips are the most useful.
It’s a good practice to share content from other bloggers. It generates link traffic and positions you as a resource for readers.
Personality is important but must be balanced. Readers want to understand the people with whom they are doing business. Personality creates that connection.
February 2010
File this under fun. Wordle allows you to create a word cloud from words you input, a blog feed, or a Delicious user account. The sizes of words vary based on the number of times they are mentioned in the source material. For example, here is the Wordle word cloud from the new Atkinson PR blog. Unfortunately, Wordle doesn’t allow you to save word clouds as JPG or GIF graphics, but you can always take a screenshot.
April 2009
http://blogs.zappos.com/blogs/ceo-and-coo-blog and http://twitter.com/zappos
Zappos.com CEO Tony Hsieh blogs about everything from how poker relates to business strategy to how Twitter can make you a happier person. He would know. While he hasn’t posted to the blog in a few months, he frequently updates his Twitter account, which has a following of 340,000. “CEO Tony” tweets highlights from conferences, updates followers on his travel plans and occasionally offers exclusive Zappos.com deals.