October 2011
www.raventools.com
Nashville-based Raven Tools helps companies better manage and report about their online marketing campaigns. The software brings together more than 15 different forms of data, such as search engine optimization, pay-per-click advertising, social media, website analytics, and email campaigns. Users can add events, such as product launches, to see how those events affected online metrics without having to remember the dates of each event.
Atkinson PR spent tons of hours collecting data from Google, Facebook, Twitter, YouTube and email campaigns for reports about the Red White and Food campaign we managed the last four years. Raven Tools would have simplified that to a few minutes.
June 2007
Marketing has its own set of metrics like any business function. Marketers talk about awareness, market share, lead generation, media hits, etc. The question for CEOs is how these metrics translate help make better business decisions.
Having the marketing team translate its metrics using the following three questions can help bridge the gap between marketing activities and the bottom line:
- How much business has been gained and at what cost?
- Is the cost too high or would more business be gained by more investment?
- Is the balance of cost and investment about right in relation to the return of profitable revenue?
August 2002
http://www.thegauge.com/
The Gauge is Delahaye Medialink’s newsletter on “worldwide communication research.” Updated every two months, the newsletter provides excellent information on the latest trends in reputation management and public relations measurement. Interesting articles include “How much is your corporate reputation worth?” and “PR and Advertising: An AT&T Showdown!” The site offers an archive of more than 200 articles and a subscription e-mail service to alert you when a new issue is available.
