atkinson advisor

You have 15 seconds to get across a key point about your company convincingly. Next time try the PREP approach, which stands for “Point, Reason, Examples, Point.”

• P – State your point
• R – Give the reason(s) why you believe or support your point
• E – Provide two quick examples to support your point
• P – Restate your point to conclude

Here’s an example:

• P – “I like Coke more than coffee in the morning…
• R – …because it’s reliable and safe.
• E – I know that I am going to get the same great taste with every can of Coke. And, if I spill it on my lap while driving, I won’t be scarred for life.
• P – That’s why I like Coke more than coffee in the morning.”

The PREP approach is helpful in preparing for media interviews and during meetings. It helps you quickly state and support a point you want to make.