Cool in the moment
In the endless prelude to Super Bowl XLIII, NBC’s Matt Lauer interviewed President Barack Obama live from the White House. The interview was clearly expected in its content – no breaking news or new information.
A welcome surprise was the president in a button-down shirt without a tie or a jacket in a national network interview. It was a rare combination of unexpected and completely on point.
Being cool has always been part of Obama’s appeal. He gave the impression that after the interview he was going to sit down and enjoy watching the Super Bowl like millions of Americans.
Give him and his handlers credit for matching the image with the moment – or maybe just being his cool self.
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