Era of authority
Brian Clark and Sonia Simone write for a successful blog called Copyblogger, which focuses on writing for sales and marketing. They give away valuable writing advice and insights every day.
Yet when you contact them, they say they are not taking on any new projects right now.
How can a company give away its expertise yet be so busy it cannot accept new clients?
It’s because Brian and Simone have established themselves as authorities. Marketing has entered a new era where authority matters and is accessible to any individual or organization.
Check out our conversation about authority on the new Atkinson Public Relations Web site.
Read Brian Clark’s Authority Rules.
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April 9th, 2010 at 10:35 am
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