It’s the open network
Verizon Wireless’ ubiquitous commercials proudly proclaim It’s The Network™. To be honest, that claim doesn’t really impress us.
What does impress us is Verizon’s decision to become the first U.S. carrier to open its network to other devices. This move is an enormous PR coup over Verizon’s rivals.
Put simply, an open network will eventually allow us as consumers to use any compatible device and software application on the Verizon network. For example, iPhone users, who are currently limited to only AT&T’s network, will likely be able to switch to Verizon’s service.
Verizon wins in many respects. It’s the first to make the announcement, which earns points with investors, analysts, and others following the business. Verizon’s decision is also consumer friendly, which is a true (and surprising) coup for the telecommunications industry.
Verizon’s competitors are sure to follow suit, and that’s a good thing for everyone.
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