New York Times in crisis
Sometimes, you just have to take your medicine. Just ask The New York Times.
The venerable paper that has both launched and demolished the reputations of many other companies is in a fight to save its own.
Will the Jayson Blair crisis kill The New York Times? No. Has it fallen from the ranks of the most reputable media? Debatable. Will it take years to rebuild its storied reputation? Absolutely.
The Times is not the first first-rate newspaper to suffer at the hands of a deceitful reporter. In 1981, the Washington Post had to return a Pulitzer Prize won for a fictitious story about an 8-year-old heroin addict written by Janet Cooke. The Post managed to survive that crisis.
To the Times, we will offer the same advice we always do: tell the truth, tell it all, and tell it fast. The sooner people understand and forgive; the faster The New York Times can begin the long, slow rebuilding process.
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