Social media suicide
Social media demands personality. Yet most companies and brands are uncomfortable with personality. Marketing consultants – like yours truly – have been encouraging them for years to temper personality in favor of staying on message.
If your brand is in social media, you may want to rethink that balance.
Lisa Barone at Outspoken Media wrote a phenomenal post about the problem that causes most brands to commit social media suicide: they act too big and miss the opportunity to connect with users.
“I don’t care how big your brand is,” Barone wrote. “You need to act small because that’s what attracts people.”
Social media is unlike any other media because individual consumers own it. They represent their own interests and have different expectations for the way they interact with brands they support.
Treating social media like any other media is a sure way to waste your time, resources, and money.
Can you fix the big brand personality problem? – Outspoken Media