Free! The Future of a Radical Price
by Chris Anderson
Chris Anderson is the editor of Wired and author of the The Long Tail, a best-seller about the Internet economy.
Free! is his exploration of the past, present, and future of free as a business model. Anderson provides a retrospective of free, including King Gillette’s marketing revelation to give away razors in order to sell disposable blades, and the rise of advertising to support free media. Anderson also delves into Google’s business model and explains how the search-engine giant can afford to give away applications, virtually unlimited e-mail, free 411 services, etc. to improve its ad sales.
Sticking with his theme, Anderson has made the entire book available for free as a downloadable audiobook.
(The complete book is available as a free e-book on scribd.com, but scribd was having technical difficulties at the time of distribution.)
Read more about Free! on publishing veteran Rex Hammock’s
blog.
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