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Guts!: Companies that Blow the Doors Off Business-as-Usual
by Kevin Freiberg

Freiberg, the well-known business author who penned the best-seller Nuts! about Southwest Airlines, advocates the notion that great leaders “gotta have guts.”

In Guts!, Freiberg advocates replacing fear-based management with heart, soul, discipline, loyalty, and humor. Among the topics covered in the book’s seven chapters are ways to brand the culture, make business heroic, and inspire fun. Whole Foods and Omnicom Group are among the examples he uses to illustrate his themes.

If you find Guts! insightful, check out the sequel in Boom! 7 Choices for Blowing the Doors Off Business-as-Usual.

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1. Wisdom of Warren Buffet
2. Power of great questions
3. Branding from the top
4. ESPN’s brand leap

This entry was posted on Monday, December 1st, 2008 at 9:54 pm and is filed under What We're Reading. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.