Summer reading list
It’s vacation time. Good books are a staple of any trip to the beach, lake, or mountains. Here are a few books we’re planning to read this summer.
- The Art of the Start by Guy Kawasaki — Entrepreneur. Advisor. Investor. Kawasaki has done it all. The Art of the Start is his take on creating an entrepreneurial environment inside any company.
- Personality Not Included by Rohit Bhargava — Bhargava argues that brands must become dynamic personalities to connect fully and meaningfully with their customers.
- Mastering the Hype Cycle by Jackie Fenn and Mark Raskino — Gartner invented its hype cycle several years ago to explain the rise, fall, and ultimately sustainability of innovation. Fenn and Raskino explain how companies can avoid the typical problems and return more from their investment in innovative products and services.
- The Big Short by Michael Lewis — Lewis has a stellar track record of fascinating stories, from Moneyball to The Blind Side to Liar’s Poker. In his latest book, he takes on the financial crisis in 2007-08 that led to the current recession.
What’s on your summer reading list?
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