atkinson advisor

The Five Faces Of Genius by Annette Moser-Wellman

Creativity is one of the true forces behind successful businesses. Market leaders see opportunities before everybody else, solve problems that nobody else has solved, and inspire us to think differently.

Thinking differently about creativity is the foundation of The Five Faces Of Genius. Moser-Wellman has identified five types of genius that organizations can use to inspire creativity:

• The Seer who can visualize a problem quickly 
• The Observer who finds inspiration in meticulous details 
• The Alchemist who finds connections between seemingly unrelated ideas 
• The Fool who turns weakness into opportunity 
• The Sage who reduces problems to their simplest form

According to Moser-Wellman, every individual has a dominant type of genius. Understanding associates’ types allows organizations to capitalize on individual strengths and develop better brainstorming groups and teams.

Moser-Wellman provides a thought-provoking, 40-question survey that people can use to identify their primary type of genius. She also outlines tools that people can use to increase their abilities in their non-dominant types.

Related posts:

1. Thinkertoys
2. How the CIA solves problems – Part 1
3. Unlock Behavior, Unleash Profits
4. Quantity over quality

This entry was posted on Sunday, December 1st, 2002 at 2:09 am and is filed under What We're Reading. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.